Customize Appearance

The Appearance section lets you customize your AI assistant to match your brand and create a consistent user experience.

You can preview changes in real time on the right.

• Assistant Name: Set your AI assistant’s name by editing the text field. This name also appears as the default button label when deployed on a site/storefront
• Avatar: Upload an image or logo to visually represent your assistant. This helps bring your brand to life and adds a friendly face to the interaction.
• Brand Accent Color: Customize the assistant’s interface by entering your brand’s primary color (#hex code).
• Theme: Choose between light or dark mode to match your storefront’s look and feel.
• Widget Position: Select where the assistant appears on your page.
• Search Placeholder: Set the default text shown in the search bar — guide users on what they can ask or explore.
• Asa Branding: Remove the “Made with Asa” label — available on select paid plans only.

Customize Behavior

The Personality section lets you tailor your AI assistant’s tone and voice to match your brand — keeping every interaction on-brand and consistent.

You can preview changes in real time on the right.

• Response Length: Control how detailed the assistant’s responses are — short, balanced, or more in-depth — to match your user experience.
• Tone of Voice: Choose the tone that best fits your brand’s style. You can preview changes in real time on the right. Available options:
• Friendly: Warm, helpful, and human — like a trusted teammate.
• Neutral: Straightforward and clear — no extra fluff.
• Factual: Just the facts — precise, objective, and to the point.
• Professional: Polished and respectful — with a business-first tone.
• Humorous: Lighthearted and witty — with a touch of personality.
• Default Response Language: Set the assistant’s default response language for all interactions.
• Handover Method: When Asa can’t help, choose how to hand things off to your team:
• Email: Provide an email address where you’ll receive user escalations — triggered when someone clicks Talk to the Team or asks for human help.
• Redirect URL: Provide a URL where users will be sent when they request human help — taking them directly to your team.
• Starter Questions: Add helpful starter questions to guide users into a conversation.
• Show/Hide – Toggle visibility of these questions.
• Generate – Create a first set of questions using Asa AI.
• Regenerate – Refresh the questions after major content updates (like new products or policies).
• View Starter Questions – See the current list in a dialog box.
• Custom Guidance: Use this text area to provide Asa with brand-specific dos and don’ts, tone guidelines, or examples — so it stays true to your voice.